Page 53 - BackSIDE rollbrett-heft 25th Anniversary
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You started shoo�ng skateshots in for other people too. In 2000 I
2000. Only 2 years later you turned learned simultaneously Photoshop
this hobby into your profession. You for color and Darkroom for black and
must be a quick learner. What was white. I always try to have the
the turning point to do it? darkroom mindset s�ll ac�ve. I
I do learn fast specially if the subject developed my own films and prints
means something to me, and for 8 years straight, so whenever I
photography did. Injuries made the use Photoshop I try to s�ck to the
whole process faster too. In a way I same rules.
felt I had wasted a lot of good years
Since 2008 you have worked as
to have finished a career at
photographer for Adidas
something. I loved skateboarding but
Skateboarding. What does a
it was not going to bring food to my
photographer do for such a big
table. I quit architecture studies years
corpora�on?
back just to be able to skate, and I
In fact I worked for Juice Design (San
kind of regre�ed it. So, I just dived
Francisco). Juice Design is an agency
into photography.
that used to do all the big ad
campaigns for Adidas, and I shot for
Are you considering taking up
them from 2008-2013. This included
architecture again or any other
most of the ad campaigns of the
subjects?
brand.
No. It’s been so long that it’d be
star�ng from scratch again. I’d rather In 2014 they started the Away Days
study something new. video project and then there were
other photographers as well, like
What gear are you shoo�ng with? Zander Taketamoto and Sam Muller.
Nikon 850, Contax 645, Nikon F5.
Back to the ques�on: I would shoot
the skate ads with a lot of incidentals
Is there any post-produc�on you do? to spice it up, shoot the shoes on-
If so how far do you go? model and off-model & shoot
I do all the post-produc�on of my lifestyle portraits for catalogues.
images and some�mes I’ve done it Some�mes events too.
Mark Gonzales
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